Posts Tagged ‘tire and automotive service website’

PRESS RELEASE: TCS SOFTWARE PARTNERS WITH SOCIAL BUTTERFLY TO PROVIDE SUPERIOR SOCIAL MEDIA-ENHANCED WEBSITE SOLUTIONS.

Tuesday, June 22nd, 2010

(Cookeville, TN, 06-22-10) TCS, a TN based software and web products provider, and Social Butterfly.Pro have initiated a collaborative effort to produce a new brand of Social Media websites for tire dealers.  The importance of Social Media for brand recognition and visibility has mushroomed in the past 12 months, and this new cooperative effort is a powerful enhancement to TCS’ burgeoning array of products and services for the Tire and Automotive Services industry.

“We’ve been helping dealers utilize Social Media over the past two years now and it has become obvious to us that the websites in use today fall short in the tools necessary to fully take advantage of their internet presence,” stated Shawn McKenzie, President of Social Butterfly.Pro, a NH based Social Media support site for Tire dealers. “TCS already has a strong web product mix in place, we had the Social Media expertise, it made sense to work together.”

The biggest advantage the TCS/Social Butterfly partnership is bringing to the tire dealer is a single place to manage their web and social presence. “The website has a clean, crisp look and drives interaction with your customers and potential customers with tire information and social media.  But the biggest reason to build a site with us is we are offering the only product that allows the administration of your entire web media presence to be managed and controlled from one place. Twitter, you tube, facebook, specials, promotions, online coupons, active tire and wheel data and pricing, website analytics, customer contact, and much more will all be managed from a single point.  Tire dealers are going to love how easy it is to corral and manage multiple marketing tools in one place.” says Barry Reese, president of TCS.

Both TCS and Social Butterfly affirm that using social media is no longer just an option for tire dealers and all small businesses in general, but a necessity. Access to media has flattened this year in that any small business can now have a powerful presence on the web. The technical expertise of TCS combined with the Social Media aptitude of Social Butterfly allows this partnership to provide a powerful new marketing tool for tire dealers and other small business owners.

Interested Tire and Automotive dealers are encouraged to contact TCS, www.tcstire.com, or Social Butterfly, socialbutterfly.pro, to find out how this partnership can directly help their businesses.

About Tire Company Solutions

Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom software solutions, ecommerce platforms and support and consulting services to independent tire and automotive service companies.

In business within the Windows environment for over 16 years, TCS has created information technology solutions for tire and automotive centers with one focus: making them more profitable.  In addition to the software, TCS offers ecommerce solutions, consulting services and website creation for its customers.  For the latest news, information or an online demonstration, visit the company’s website, www.tcstire.com or call 1-888-449-8473.

The Company is headquartered in Cookeville, TN with a western region office in Salt Lake City, Utah.

About Social Butterfly.Pro

Social Butterfly.Pro is one company in the spectrum of SocialButterfly Ventures, operating out of Manchester, NH.  Social Butterfly is designed to help tire dealers maximize their use of powerful online tools. By providing a single gateway to everything online; Social Butterfly aims to provide tire dealers the means to set up and implement these powerful new marketing tools and how to make them a powerful component of their marketing strategy.

CONTACT:
Molly Reese
TCS Technologies
888-449-8473
mreese@tcstire.com
http://www.tcstire.com

What is Permission Marketing?

Tuesday, April 13th, 2010

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones.

Related article:
Leverage Promotions to encourage return visits to your website

Leverage Promotions to encourage return visits to your website

Tuesday, April 6th, 2010

Just as you want customers to visit your tire and automotive service location frequently, you also want potential and present customers to visit your website. Displaying promotions on your website is a great way to encourage return visits. You will want to change your promotions regularly and add a few features to make it easy for your visitors to share your promotions with their friends.

  • Let your visitors know to “Keep checking back!” and include a bookmark to your site to make it easy for visitors to get back
  • Add permission based marketing such as “Click here to be notified when we update our specials” or “Click here for advance notice of deals”
  • Make it easy for visitors to share your specials. Add a “Tell your friends about this special” button
  • Leverage viral marketing by offering incentives such as ”Tell 2 friends and you will be entered into a drawing”

Remember, each time a person returns to your site your brand is reinforced and the more likely you will be first in their minds when they are ready to buy tires!

Contact US for a FREE evaluation of your website.