Archive for the ‘Web Power’ Category

Do They Find You? Take the Quiz

Thursday, June 3rd, 2010

16 Million Consumers shopped for tires in the month of Feb on Google Alone!

Each day, more and more people search for tires online. If they can’t find your website easily, you are missing out on revenue. According to broad match, Google’s AdWords tool, over 16 million consumers searched tires in the month of February – That’s just on Google!  Did they find you?  If so, did they actually shop your virtual store enough to request a quote or make a purchase?  It’s not enough to simply expose to the virtual shopper you exist – you have to allow them to shop.

Take the quiz:

  • Does my site allow the consumer to see their available tire choices?
  • Does my site ask the consumer to contact me so that I can convert the shopper to a buyer?
  • When a consumer searches “tires ‘my city’” does my site appear as one of the first choices?
  • Is my site compelling enough, yet easy to navigate, keeping the casual internet surfer interested?

If you answered no to any of these questions, you are missing out on $$

TCS is helping dealers find and retain web dollars. In the month of June, we are offering a FREE Tire & Wheel Finder Package to all new Web Power customers. Contact TCS now for a free consultation or call 888-449-8473.

The Hunt Stops Here

Wednesday, May 19th, 2010

Network-tires-250TCS customer, Network Tire Inc., based in Chalfont, PA has just launched TireHunter.com – a website to assist tire retailers, wholesalers and consumers in finding those hard to find tires.  By filling out a simple web form with the details of the hard to find tire, TireHunter.com does all the work for you.  Not only does it locate the tire, it also ships directly to your location.  Congratulations to Andy and Lisa for a successful launch and a much needed creative solution for the industry!  To read the full article, click here:  http://www.tirehunter.com/TireHunter%20PR.pdf

What is Permission Marketing?

Tuesday, April 13th, 2010

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones.

Related article:
Leverage Promotions to encourage return visits to your website

Leverage Promotions to encourage return visits to your website

Tuesday, April 6th, 2010

Just as you want customers to visit your tire and automotive service location frequently, you also want potential and present customers to visit your website. Displaying promotions on your website is a great way to encourage return visits. You will want to change your promotions regularly and add a few features to make it easy for your visitors to share your promotions with their friends.

  • Let your visitors know to “Keep checking back!” and include a bookmark to your site to make it easy for visitors to get back
  • Add permission based marketing such as “Click here to be notified when we update our specials” or “Click here for advance notice of deals”
  • Make it easy for visitors to share your specials. Add a “Tell your friends about this special” button
  • Leverage viral marketing by offering incentives such as ”Tell 2 friends and you will be entered into a drawing”

Remember, each time a person returns to your site your brand is reinforced and the more likely you will be first in their minds when they are ready to buy tires!

Contact US for a FREE evaluation of your website.