Archive for the ‘Press Releases’ Category

TCS Technologies Launches Facebook Tire Shopping App

Friday, May 11th, 2012

facebook tire shopping appAs a part of TCS Technologies’ continued dedication to engaging consumers with tire dealers, today the company unveiled a new tire and wheel searching capability allowing consumers to get a quote or even buy a tire or wheel from the dealer’s Facebook Page. With more than 1000 customers across the US and Canada, TCS is the first technology company offering this capability.

This new Facebook tire and wheel searching capacity is the latest step in allowing consumers to search and get product quotes wherever they are on the web. The Facebook tire search platform, built in tandem with tire, wheel and service websites provided by TCS, delivers a dealers inventory to Facebook’s more than 800 million active users.

The app allows a dealer to specify what tire and wheel products are displayed when a user searches by vehicle, size or brand. The tire and wheel results are displayed with a photo of the product, specifications, features and benefits and even price if the dealer so chooses. Pricing can be pulled real-time from the dealer’s software or even display pricing and quantity from multi distributor channels. Dealers who choose not to display pricing can have the option to include a ‘Request a Quote’ button next to each product. These dealers receive an email containing consumer contact information and which product they would like a quote on.

One of the most powerful features within the app is each product has a ‘like’ or ‘share’ button. When the Facebook user finds the product they are interested in or a price they find desirable, they can do what Facebook users do best – make that product become viral by sharing it with their networks. Not only does this empower the dealer to become viral, but it also gives the dealer’s web presence a boost with the search engines. Recently Bing announced they are turning up the volume on the social influence in search, by letting the Facebook “Like” influence search results. Google has already utilized the Facebook “Like” to influence their results along with the new Google+ Plus buttons website visitors are seeing across the web. Both of these major search engines track and monitor these respective social factors to help websites gain a higher trust rating and authority in search engine results. This shows how influential a social presence can be, and why businesses who have not yet opted into the world of social media, should re-consider their initial decision.

“Now more than ever, TCS customers are integrating social media into their marketing portfolios. It is imperative we answer the call from tire and wheel consumers to make it easy to research a dealer’s products, get a quote, price or buying experience on those products and also share products through their preferred channels. Many of our dealers are very active on Facebook and do a nice job of creating social interaction in their communities; however they lack a way to tangibly measure the effectiveness on converting social interaction into buyers via Facebook. This tire and wheel catalog app is step one for our customers.” remarked Kenny Pratt, TCS Vice President of Technology. “We also see it vital for dealers to be able to expose their products and services wherever they choose, not just their website. We already have dealers who want to place this app on Facebook pages outside of their own Facebook page. This will really open up lots of partner marketing for our dealers to sell tires through channels not available to them before.”

Florida based McGee Auto Service and Tire was one of two beta testers for the Facebook app. The 28 location dealer has been very active on Facebook, growing and interacting with their local Facebook community which is over 7,000 fans currently. “We display our inventory on our website and receive an increasing number of quote requests on tires each day. In collaboration with TCS, moving this success to our already active Facebook site was a natural thing. So far we have seen around one quote request coming from Facebook for every 5 we receive from our website, http://www.mcgeetire.com,” stated Kevin McGee, McGee Tire District Manager. “Besides our brand and products becoming even more viral within Facebook, we have seen our traffic from Facebook to our website increase. TCS actually created a micro website within Facebook which points users to http://www.McGeeTire.com specific pages. We really got the best of both worlds with this new app: better Facebook conversions as well as more traffic to our website.”

Online retailer SimpleTire.com was also a beta tester for the app. SimpleTire.com launched the Tire Finder Facebook App in early April and has already seen a 20% conversion rate from visitors using the Facebook application and buying their tires online. When comparing this conversion rate with that of the average ecommerce web store, the positive difference is astounding. An average conversion rate online is usually between 2-4%, so seeing a 16-18% lift on that is a tremendous success for SimpleTire.com. “Being the only tire ecommerce site out there with the ability to search and sell tires via Facebook has definitely opened a lot of doors for Simple Tire,” said Andy Chalofsky, Simple Tire owner. “While we are excited about the new buying experience we are providing consumers, we are equally excited about the Simple Tire brand exposure this has created in the social networks as well as the doors this application has opened for additional marketing opportunities.”

“There is no other place where 800 Million people interact almost daily. It is a sales barrier to have to leave Facebook to purchase when the moment arrives in which the consumer wants to purchase from a tire and service dealer. If a dealer has a fan base and interacts with consumers on Facebook, it’s a natural progression of the Facebook experience to offer your products and services within Facebook. Other industries have been successful with this model for months now, and we are pleased to bring this extension to the tire industry,” remarked Mr. Pratt of TCS.

A pioneer among tire technology providers to embrace web applications, TCS has been providing solutions since 1993. The company continues to invest in avenues like social media to gather feedback from consumers, promote dealer brand awareness and promotions. TCS says this is the first of many ‘first to industry’ products it will launch in the coming months. Interested dealers can visit the company’s website at http://www.tcstire.com or call 888-449-8473.

About TCS Technologies:

Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, and support and consulting services to tire companies across the US and Canada. TCS has built a product base which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business. TCS has tools unmatched in the industry, and customization within each of its products to cater to the way tire dealers and retreaders do business. TCS’s home office is located outside Nashville, TN with a second location in Salt Lake City, UT.

CONTACT:

TCS Technologies
888-449-8473
http://www.tcstire.com
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TCS SIGNS UP 12 NEW DEALERS FOR TC-TREAD TRACK RETREADING SOFTWARE, INTEGRATES WITH OTHER POS SYSTEMS

Thursday, March 1st, 2012

(Cookeville, TN, March 1, 2012)  -  TCS Technologies, software and web applications provider for the tire, automotive, and retread industry announces 12 retreading facilities have signed up for its TC-Tread Track retreading software package, among them are the entire AcuTread Alliance Group including Sumerel Tire Service, Wonderland Tire, Central Tire, Day & Night Tire, and Waco Tire.  Other dealers committed include, Quality Tire and Jewell Tire Retreading.  Due to the number of dealers who want to fast track the switch to TCS, and the complexity of a software system changeover, TCS also announces it has built TC-Tread Track to be able to integrate with other POS systems.  This is a huge benefit to those retreaders who need to change retreading software quickly without forcing them to move other parts of their business systems.  The rapid development of this next generation product and the team TCS has assembled to implement the system into current operations has captured the interest of the industry.  Among the items sparking the most interest are new fleet management features and mobile benefits not available to retreaders who work with older technology.

Gary Ingber, original developer of the industry-leading Open Road Technologies (ORT) retread software and current lead consultant of the TC-Tread Track package, stated, “If you want a fresh and current complete system to manage your process with unbelievable power and flexibility, then you need to get on board with this package.  This is not some 1980’s technology resurrected in the hopes of taking advantage of the changes occurring in the retreading industry.  TC-Tread Track will be the benchmark for the next 30 years all others will be compared to.”

“The thing I like about TCS and TC-Tread Track is their ability to work with other legacy systems in order to simplify the implementation process,“ says Tim Loden, owner of Advantage ID and original partner in ORT.  “When you see their complete package, believe me, you will want the whole thing.  But to allow tire dealers to implement in steps is huge, and this really shows how TCS is looking out for the dealer’s best interest.”

Bob Majewski, President of the AcuTread Alliance Group said, “I am energized about TC-Tread Track and what it will do for our business, and the industry as a whole.  It will be great for independent retreaders to finally have reports they can take to the fleets that really show usable information that makes a difference. “

For more information about TCS and its TC-Tread Track Retreading Software, dealers should contact TCS at 888-449-8473 or email sales@tcstire.com.

About TCS Technologies:

Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, and support and consulting services to tire companies across the US and Canada. TCS has built a product base which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business.  TCS has tools unmatched in the industry, and customization within each of its products to cater to the way tire dealers and retreaders do business. TCS’s home office is located outside Nashville, TN with a second location in Salt Lake City, UT.

CONTACT:

TCS Technologies
888-449-8473
sales@tcstire.com
http://www.tcstire.com

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TCS TECHNOLOGIES LAUNCHES SMARTPHONE/TABLET OPTIMIZED RETAIL WEBSITES

Wednesday, February 22nd, 2012

(Cookeville, TN, February 22, 2012)

tcs-tire-company-mobileTCS Technologies, software and technology provider for the tire, automotive, and retread industry, announces the launch of mobile versions of their client’s retail websites and web applications; allowing easy access to the dealer’s website from a smartphone or tablet device.  These mobile sites incorporate the main site’s content, yet emphasize the “go to” features consumers are accessing when surfing from their smartphone.

TCS decided to produce the mobile sites after research uncovered large numbers of tire and service consumers regularly use a mobile device to research local information about dealers, discount/savings opportunities and tire and service information in general.  “We have closely watched the rapid growth of smartphone users accessing our dealer’s websites.  On average 13% of visits to our retail tire and service websites are coming from a mobile device, with many sites topping out at 20-24%.” stated Marek Cerny, Product Manager of TCS’s retail web applications.  In a recent study by Neilsen, as of Q4 2011, 46% of US mobile consumers had smartphones, and that figure is growing quickly. Mr. Cerny continued, “As we follow tire and consumer behavior on our sites we find the results in line with other industries who report consumers are mostly using a smartphone to find local information about the dealer, or in response to a local ad or promotion.”

TCS’s mobile optimized sites are automated, yet give the dealer control over the content presented on the mobile version of their website.  Dealers were asking for control to be able to present special marketing messages to consumers like, “Use your mobile device to present one of the savings listed below.”  However, they also wanted the content from the website to auto-populate to their mobile optimized site.  TCS mobile sites provide both automated and dealer generated content delivery to each smartphone friendly web page.

TCS CEO Barry Reese remarked, “The addition of mobile enabled sites is all part of TCS’s ongoing commitment to providing a total technology solution to tire and automotive services dealers; equipping them with every tool needed to drive more sales and provide superior customer service.  With all research indicating the trend with smartphones is rapidly growing, we are committed to investing in our technologies to provide our customers every resource needed to be superior to their competition.”

TCS’s existing mobile optimized sites include a quote request form, a locations page with one-touch contact to the location, including mapping to the location, an auto populated promotions page, a services page, a contact form and a page highlighting the products carried by the dealer.  Dealers who sell tires online will also find a mobile friendly shopping cart feature to help drive complete tire sales from a smartphone.   To access one of the TCS mobile optimized sites, visit www.boydstire.com from a smartphone or tablet.  Interested dealers should contact TCS at their website www.tcstire.com or 888-449-8473.

About TCS Technologies:

Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, support and consulting services to tire companies across the US and Canada. TCS has built a product base which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business.  TCS has tools unmatched in the industry, and customization within each of its products to cater to the way tire and service dealers do business. TCS’s home office is located outside Nashville, TN with a second location in Salt Lake City, UT.

CONTACT:

TCS Technologies
888-449-8473
sales@tcstire.com
http://www.tcstire.com

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Original Open Road Developers Partner with TCS Technologies on new Retread Software

Wednesday, December 7th, 2011

Cookeville, TN (December 7, 2011) – TCS Technologies, software and technology provider for the tire, automotive, and retread industry, announces a formal partnership with Gary Ingber and Tim Loden, founders of Open Road Technologies, to bring to market a complete retread software solution for today’s retreaders.  Many independent retreading companies already recognize the value of this partnership and have committed themselves to the TCS retreading software solution.

Mr. Gary Ingber, past president of Open Road Technologies, team leader, and original designer of the RoadWare Tire Tracking Management System (RoadWare) software, has partnered with TCS to build a comprehensive retread package, offered as a stand-alone application, or fully integrated within TCS’s Tire Core software system. Mr. Ingber is managing the development of the retread software, until it is successfully operational in the retreading facilities already committed to TCS. With Mr. Ingber’s real world retread software experience and TCS’s proven development team and current custom software solution, TCS is well on their way to developing and implementing a best of breed retread package to manage business processes and help dealers stay competitive in the marketplace. “In adding Tim and Gary’s experience and proven record of success, TCS is bringing to market the elite level software solution for independent retreaders.” says Barry Reese, president of TCS. “The end result of being able to package this retread software with our complete business management solution will be the best scenario imaginable for independent retread facilities looking for an advanced and updated system.”

Tim Loden, president of Advantage ID and former co-owner of Open Road Technologies, states, “TCS has both the infrastructure and realistic development approach to implement highly successful retreading software.  This new retread software application, packaged with TCS’s current technologies, provides an unmatched solution for any and all retread businesses.  Current retreaders looking for a long term complete business solution should look no further for their answer.”

To learn more about the software solution or this partnership, please contact 888-449-8473 x326.

About TCS Technologies:

Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, support and consulting services to tire companies across the US and Canada. We have built a product base which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business.  We have tools unmatched in the industry, and customization within each of our products to cater to the way tire and service dealers do business. TCS’ home office is located outside Nashville, TN with a second location in Salt Lake City, UT.

CONTACT:

TCS Technologies
888-449-8473
sales@tcstire.com
http://www.tcstire.com

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