Archive for the ‘Marketing’ Category

TCS TECHNOLOGIES LAUNCHES SMARTPHONE/TABLET OPTIMIZED RETAIL WEBSITES

Wednesday, February 22nd, 2012

(Cookeville, TN, February 22, 2012)

tcs-tire-company-mobileTCS Technologies, software and technology provider for the tire, automotive, and retread industry, announces the launch of mobile versions of their client’s retail websites and web applications; allowing easy access to the dealer’s website from a smartphone or tablet device.  These mobile sites incorporate the main site’s content, yet emphasize the “go to” features consumers are accessing when surfing from their smartphone.

TCS decided to produce the mobile sites after research uncovered large numbers of tire and service consumers regularly use a mobile device to research local information about dealers, discount/savings opportunities and tire and service information in general.  “We have closely watched the rapid growth of smartphone users accessing our dealer’s websites.  On average 13% of visits to our retail tire and service websites are coming from a mobile device, with many sites topping out at 20-24%.” stated Marek Cerny, Product Manager of TCS’s retail web applications.  In a recent study by Neilsen, as of Q4 2011, 46% of US mobile consumers had smartphones, and that figure is growing quickly. Mr. Cerny continued, “As we follow tire and consumer behavior on our sites we find the results in line with other industries who report consumers are mostly using a smartphone to find local information about the dealer, or in response to a local ad or promotion.”

TCS’s mobile optimized sites are automated, yet give the dealer control over the content presented on the mobile version of their website.  Dealers were asking for control to be able to present special marketing messages to consumers like, “Use your mobile device to present one of the savings listed below.”  However, they also wanted the content from the website to auto-populate to their mobile optimized site.  TCS mobile sites provide both automated and dealer generated content delivery to each smartphone friendly web page.

TCS CEO Barry Reese remarked, “The addition of mobile enabled sites is all part of TCS’s ongoing commitment to providing a total technology solution to tire and automotive services dealers; equipping them with every tool needed to drive more sales and provide superior customer service.  With all research indicating the trend with smartphones is rapidly growing, we are committed to investing in our technologies to provide our customers every resource needed to be superior to their competition.”

TCS’s existing mobile optimized sites include a quote request form, a locations page with one-touch contact to the location, including mapping to the location, an auto populated promotions page, a services page, a contact form and a page highlighting the products carried by the dealer.  Dealers who sell tires online will also find a mobile friendly shopping cart feature to help drive complete tire sales from a smartphone.   To access one of the TCS mobile optimized sites, visit www.boydstire.com from a smartphone or tablet.  Interested dealers should contact TCS at their website www.tcstire.com or 888-449-8473.

About TCS Technologies:

Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, support and consulting services to tire companies across the US and Canada. TCS has built a product base which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business.  TCS has tools unmatched in the industry, and customization within each of its products to cater to the way tire and service dealers do business. TCS’s home office is located outside Nashville, TN with a second location in Salt Lake City, UT.

CONTACT:

TCS Technologies
888-449-8473
sales@tcstire.com
http://www.tcstire.com

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Original Open Road Developers Partner with TCS Technologies on new Retread Software

Wednesday, December 7th, 2011

Cookeville, TN (December 7, 2011) – TCS Technologies, software and technology provider for the tire, automotive, and retread industry, announces a formal partnership with Gary Ingber and Tim Loden, founders of Open Road Technologies, to bring to market a complete retread software solution for today’s retreaders.  Many independent retreading companies already recognize the value of this partnership and have committed themselves to the TCS retreading software solution.

Mr. Gary Ingber, past president of Open Road Technologies, team leader, and original designer of the RoadWare Tire Tracking Management System (RoadWare) software, has partnered with TCS to build a comprehensive retread package, offered as a stand-alone application, or fully integrated within TCS’s Tire Core software system. Mr. Ingber is managing the development of the retread software, until it is successfully operational in the retreading facilities already committed to TCS. With Mr. Ingber’s real world retread software experience and TCS’s proven development team and current custom software solution, TCS is well on their way to developing and implementing a best of breed retread package to manage business processes and help dealers stay competitive in the marketplace. “In adding Tim and Gary’s experience and proven record of success, TCS is bringing to market the elite level software solution for independent retreaders.” says Barry Reese, president of TCS. “The end result of being able to package this retread software with our complete business management solution will be the best scenario imaginable for independent retread facilities looking for an advanced and updated system.”

Tim Loden, president of Advantage ID and former co-owner of Open Road Technologies, states, “TCS has both the infrastructure and realistic development approach to implement highly successful retreading software.  This new retread software application, packaged with TCS’s current technologies, provides an unmatched solution for any and all retread businesses.  Current retreaders looking for a long term complete business solution should look no further for their answer.”

To learn more about the software solution or this partnership, please contact 888-449-8473 x326.

About TCS Technologies:

Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, support and consulting services to tire companies across the US and Canada. We have built a product base which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business.  We have tools unmatched in the industry, and customization within each of our products to cater to the way tire and service dealers do business. TCS’ home office is located outside Nashville, TN with a second location in Salt Lake City, UT.

CONTACT:

TCS Technologies
888-449-8473
sales@tcstire.com
http://www.tcstire.com

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First Impressions Are Lasting Impressions (Volume VII)

Thursday, October 14th, 2010

YOUR WEBSITE

Your website can reveal volumes of material to your customers and potential customers.  Its content could distribute information on a multitude of topics.  Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.

It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors.  Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.

If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal.  Logically, they will probably follow-up with a phone call or personal visit to your place of business.

To be continued…

First Impressions Are Lasting Impressions (Volume VI)

Tuesday, September 7th, 2010

TELEVISION COMMERCIALS

TV commercials are a very powerful medium when presenting your business to the public.  The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation.  Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc.  Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.

If your ad pictures your place of business, it should have both an inviting and appropriate, appearance.  If included, the product line should be prominently displayed, systematically organized, and eye-appealing.  Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.

Last, but not least, the purchase of air time is a very critical element, due to air time, and the broadcasting network.

To be continued…