Just as you want customers to visit your tire and automotive service location frequently, you also want potential and present customers to visit your website. Displaying promotions on your website is a great way to encourage return visits. You will want to change your promotions regularly and add a few features to make it easy for your visitors to share your promotions with their friends.

• Let your visitors know to “Keep checking back!” and include a bookmark to your site to make it easy for visitors to get back

• Add permission based marketing such as “Click here to be notified when we update our specials” or “Click here for advance notice of deals”

• Make it easy for visitors to share your specials. Add a “Tell your friends about this special” button

• Leverage viral marketing by offering incentives such as ”Tell 2 friends and you will be entered into a drawing”

Remember, each time a person returns to your site your brand is reinforced and the more likely you will be first in their minds when they are ready to buy tires!

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