Archive for May, 2012

TCS Customer BlacksTire.com Raises $70,092 for the Boys & Girls Homes of North Carolina

Thursday, May 31st, 2012

gI_63020_blacks tire fundraiserBlack’s Tire & Auto Service, a 32-location tire and full service auto shop in North and South Carolina raised $70,092 for Boys & Girls Homes of North Carolina.

Since 1954 Boys & Girls Homes of North Carolina has been a sanctuary for hurt children. Founder Mr. A.D. Peacock started the organization to help struggling families and young people who have been removed from their family due to abuse or neglect.

Black’s Tire raises a record $70,092.00 at the 2012 BTS Charity Golf Tournament held on April 13, 2012 at Foxfire Golf and Resort. For over a decade, Black’s Tire has been a big supporter of Boys and Girls Homes of NC. Ricky Benton, owner of Black’s Tire and his wife Dianne Benton, have an understanding of the importance of strong parenting and a good home environment to children. They themselves have raised three boys who have become successful adults and are involved in the family business.

The 2012 Black’s Tire Service Charity Golf Tournament was a charity to raise money for the Boys and Girls Homes of North Carolina. It was held at the Foxfire golf and Resort on Friday, April 13, 2012. Over one hundred twenty eight players participated in the tournament, along with the one hundred hole sponsorships and corporate sponsors. Over all, the entire charity event was a huge success breaking the record of raising seventy thousand and ninety-two dollars.

Over the many years the Benton’s and Black’s Tire Service have contributed more than $419,199.00 to the support of the children in the care of Boys and Girls Homes of North Carolina. Boys and Girls homes President/CEO Gary Faircloth, who lived at the Homes during his high school years stated “I am touched deeply by the efforts of Ricky and Dianne Benton, their family, their Black’s Tire Service family and all their supporters. I am who I am today because of Boys and Girls Homes and I know how important the work of this agency is to the life of a child. Our children have awesome friends in the form of Black’s Tire Service and I deeply appreciate the support, and encouragement, that comes from the gifts provided by Black’s Tire Service. I extend a very deep and heartfelt thanks to everyone involved in these gifts to the children in our care.”

About Black’s Tire and Auto Service

Since 1929 Black’s Tire and Auto Service has been a family owned and operated business serving the North and South Carolina communities with quality tires and excellent automotive services. With over 32 locations in North and South Carolina to better serve their community, tires Raleigh NC and tires Charlotte NC are just prime examples of the companies impact on the community. It’s because of Black’s Tires honest auto repair, excellent tire services, and their outstanding customer service, that customers keep returning.

To see what Black’s Tire and Auto Service is all about visit them online at BlacksTire.com, 877-847-3748, or email at info(at)blackstire(dot)com

Black’s Tire and Auto Service website was built and powered by Tire Company Solutions (TCS) located at 500s. Walnut Ave. Cookeville, Tennessee to contact visit their website at http://www.tcstire.com

TCS Takes Tire Sales ‘on-the-go’ with its Mobile Tire Search and Catalog

Tuesday, May 15th, 2012

mobile-tireresultsTCS Technologies, regarded as a leading software and web applications provider for the tire and automotive industry, has launched several new features to its already implemented mobile tire dealer websites.  The highlight of this launch is a mobile tire and wheel search by vehicle, size or brand feature.  The new mobile tire search platform allows on-the-go consumers to research and shop tires and wheels in a mobile friendly platform offering accessibility to a dealer’s products and information in real-time from their website.

“The launch of our new mobile tire search and catalog is a huge success for TCS, tire dealers and buyers everywhere,” states Marek Cerny, TCS Director of Retail Web Applications “One of the top three reasons consumers come to a tire dealer website is to research tires and wheels.  If they are coming from a mobile device, it is a necessity to provide the information they are looking for in a mobile friendly way.  The ability to locate dealer inventory, browse available tires and wheels and see a price or request a quote from a mobile device is invaluable.  A comprehensive catalog displaying a dealer’s product availability that fits in your pocket can save time and ultimately shape the success of your product. ”

The announcement includes a family of features aimed to radically accelerate connecting the consumer to the dealer in a mobile friendly environment.  New mobile features available with TCS tire dealer websites include:

·         Search for tires by vehicle, size or brand
·         Tire results pages pull data live from the dealer’s website and highlight tire specs, features and benefits of the tire, a picture of the tire, pricing if the dealer chooses or a Request a Quote option which sends the dealer an email including consumer contact information, vehicle and the specific tire in which the consumer is requesting more information
·         Search for a Dealer’s Location by  entering an address or zip code or allowing the site to access to the user’s GPS location
·         Live coupon and promotions feed from the website

“We know our consumers are using mobile devices to both research our products and services and connect with us.  We receive around 25% of our website traffic from visitors on a mobile device however only 6% of our leads come from mobile.  With the addition of our mobile tire search and catalog, we anticipate a considerable increase in the amount of leads we are receiving from our website – particularly from our mobile visitors,”   stated Kevin McGee, McGee Tire District Manager.   “It is important to us to provide the best resources for our consumers to access McGee Tire, our products and services.  We compete against several national chains and our mobile site now gives a mobile tire shopping experience superior to my competition.”
This launch is a second phase of mobile releases TCS has unveiled. “We will continue to invest in the development of our mobile products and services to create progressive solutions that connect consumer to retailer; ultimately selling more products and services.  Now more than ever, technology plays a vital role in a dealer’s success.  Our customers have solutions that not only connect consumers with the retailer but connect them in ways that stick,” remarked Kenny Pratt, Vice-President of Technology for TCS.  To access one of the TCS mobile optimized sites, visit www.mcgeetire.com from a smartphone or tablet.  Interested dealers should contact TCS at their website www.tcstire.com or 888-449-8473.

About TCS Technologies:

Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, and support and consulting services to tire companies across the US and Canada. TCS has built a product base which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business. TCS has tools unmatched in the industry, and customization within each of its products to cater to the way tire dealers and retreaders do business. TCS’s home office is located outside Nashville, TN with a second location in Salt Lake City, UT.

CONTACT:

TCS Technologies
888-449-8473
sales@tcstire.com
http://www.tcstire.com
Like Us on Facebook | Follow Us on Twitter

TCS Technologies Launches Facebook Tire Shopping App

Friday, May 11th, 2012

facebook tire shopping appAs a part of TCS Technologies’ continued dedication to engaging consumers with tire dealers, today the company unveiled a new tire and wheel searching capability allowing consumers to get a quote or even buy a tire or wheel from the dealer’s Facebook Page. With more than 1000 customers across the US and Canada, TCS is the first technology company offering this capability.

This new Facebook tire and wheel searching capacity is the latest step in allowing consumers to search and get product quotes wherever they are on the web. The Facebook tire search platform, built in tandem with tire, wheel and service websites provided by TCS, delivers a dealers inventory to Facebook’s more than 800 million active users.

The app allows a dealer to specify what tire and wheel products are displayed when a user searches by vehicle, size or brand. The tire and wheel results are displayed with a photo of the product, specifications, features and benefits and even price if the dealer so chooses. Pricing can be pulled real-time from the dealer’s software or even display pricing and quantity from multi distributor channels. Dealers who choose not to display pricing can have the option to include a ‘Request a Quote’ button next to each product. These dealers receive an email containing consumer contact information and which product they would like a quote on.

One of the most powerful features within the app is each product has a ‘like’ or ‘share’ button. When the Facebook user finds the product they are interested in or a price they find desirable, they can do what Facebook users do best – make that product become viral by sharing it with their networks. Not only does this empower the dealer to become viral, but it also gives the dealer’s web presence a boost with the search engines. Recently Bing announced they are turning up the volume on the social influence in search, by letting the Facebook “Like” influence search results. Google has already utilized the Facebook “Like” to influence their results along with the new Google+ Plus buttons website visitors are seeing across the web. Both of these major search engines track and monitor these respective social factors to help websites gain a higher trust rating and authority in search engine results. This shows how influential a social presence can be, and why businesses who have not yet opted into the world of social media, should re-consider their initial decision.

“Now more than ever, TCS customers are integrating social media into their marketing portfolios. It is imperative we answer the call from tire and wheel consumers to make it easy to research a dealer’s products, get a quote, price or buying experience on those products and also share products through their preferred channels. Many of our dealers are very active on Facebook and do a nice job of creating social interaction in their communities; however they lack a way to tangibly measure the effectiveness on converting social interaction into buyers via Facebook. This tire and wheel catalog app is step one for our customers.” remarked Kenny Pratt, TCS Vice President of Technology. “We also see it vital for dealers to be able to expose their products and services wherever they choose, not just their website. We already have dealers who want to place this app on Facebook pages outside of their own Facebook page. This will really open up lots of partner marketing for our dealers to sell tires through channels not available to them before.”

Florida based McGee Auto Service and Tire was one of two beta testers for the Facebook app. The 28 location dealer has been very active on Facebook, growing and interacting with their local Facebook community which is over 7,000 fans currently. “We display our inventory on our website and receive an increasing number of quote requests on tires each day. In collaboration with TCS, moving this success to our already active Facebook site was a natural thing. So far we have seen around one quote request coming from Facebook for every 5 we receive from our website, http://www.mcgeetire.com,” stated Kevin McGee, McGee Tire District Manager. “Besides our brand and products becoming even more viral within Facebook, we have seen our traffic from Facebook to our website increase. TCS actually created a micro website within Facebook which points users to http://www.McGeeTire.com specific pages. We really got the best of both worlds with this new app: better Facebook conversions as well as more traffic to our website.”

Online retailer SimpleTire.com was also a beta tester for the app. SimpleTire.com launched the Tire Finder Facebook App in early April and has already seen a 20% conversion rate from visitors using the Facebook application and buying their tires online. When comparing this conversion rate with that of the average ecommerce web store, the positive difference is astounding. An average conversion rate online is usually between 2-4%, so seeing a 16-18% lift on that is a tremendous success for SimpleTire.com. “Being the only tire ecommerce site out there with the ability to search and sell tires via Facebook has definitely opened a lot of doors for Simple Tire,” said Andy Chalofsky, Simple Tire owner. “While we are excited about the new buying experience we are providing consumers, we are equally excited about the Simple Tire brand exposure this has created in the social networks as well as the doors this application has opened for additional marketing opportunities.”

“There is no other place where 800 Million people interact almost daily. It is a sales barrier to have to leave Facebook to purchase when the moment arrives in which the consumer wants to purchase from a tire and service dealer. If a dealer has a fan base and interacts with consumers on Facebook, it’s a natural progression of the Facebook experience to offer your products and services within Facebook. Other industries have been successful with this model for months now, and we are pleased to bring this extension to the tire industry,” remarked Mr. Pratt of TCS.

A pioneer among tire technology providers to embrace web applications, TCS has been providing solutions since 1993. The company continues to invest in avenues like social media to gather feedback from consumers, promote dealer brand awareness and promotions. TCS says this is the first of many ‘first to industry’ products it will launch in the coming months. Interested dealers can visit the company’s website at http://www.tcstire.com or call 888-449-8473.

About TCS Technologies:

Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, and support and consulting services to tire companies across the US and Canada. TCS has built a product base which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business. TCS has tools unmatched in the industry, and customization within each of its products to cater to the way tire dealers and retreaders do business. TCS’s home office is located outside Nashville, TN with a second location in Salt Lake City, UT.

CONTACT:

TCS Technologies
888-449-8473
http://www.tcstire.com
Like Us on Facebook | Follow Us on Twitter