Archive for March, 2012

Boyd’s Tire and Service utilizes Coupon Sites to bring in New Customers

Monday, March 19th, 2012

Boydstire.com a client of  TCS (Tire Company Solutions) uses it’s website to promote their, Groupon, Playpon, and checkups service to bring in new customers to their stores. Recently moderntiredealer.com featured an article showing how Boyd’s went about this online marketing campaign.

Boyd’s Tire & Service Center, a seven-store chain located in Columbus, Ohio, the change in seasons is a chance to bring in additional business.

“We promote spring car care packages that include an oil change, a maintenance inspection, fluid top-off, tire rotation and a brake inspection,” says Jon Boyd, tire business and customer service manager. “We piggyback on the changing seasons and do spring and winter car care packages. Getting maintenance when the seasons change means something to our customers.”

Boyd says that winter car care packages are important because consumers need to ensure their vehicle’s coolant can sustain the cold. It’s also crucial to ensure the tires aren’t’ worn out so they can handle snowy conditions.

“Spring car care packages are a little different,” he explains. “It’s probably a little less about safety and more about, ‘How did your car make it through the winter months?’”

Boyd’s offers spring maintenance discount coupons on its website, www.BoydsTire.com. The company also does print advertising in Valpak and the Town Money Saver, as well as radio spots. TV exposure is also very helpful.

“We have really good relationships with Channel 6 and with Channel 10 here in Columbus,” Boyd explains. “They come to us whenever they have an automotive issue that they want to talk about. We’ve been on their local news plenty of times answering questions for them. We also fix all of their vehicles.”

High-tech mobility

Recently, Boyd’s has been embracing the latest technology to promote maintenance. Last year the company had a new website designed with a “Sign up and save” function.

“The person puts their e-mail address in, it gets saved in a database and whenever we have any specials or functions we send out an e-mail blast,” says Boyd. “We’ll be doing one for our spring car care package.”

In February 2012, Boyd’s went super high-tech and launched a new mobile website for smartphones. Designed by Tire Company Solutions (TCS) Technologies, a software and technology provider for the tire, auto and retread industry, Boyd’s is TCS’ first mobile website customer. Now, anyone with a smartphone can access spring maintenance deals from Boyd’s Tire.

Groupon and Playpon

Another way Boyd promotes seasonal maintenance is through Groupon promotions. The company did one in December 2011 for winter car care packages. Groupon (www.Groupon.com) is a deal-of-the-day website that features discounted gift certificates usable at local or national companies.

“The Groupon went fantastic,” says Boyd. “We sold 177 $39.95 winter car care packages. Groupon collects all the money and then the people come in and redeem the Groupon in our stores.”

Boyd says the promotion generated a lot of service revenue in addition to the $39.95 from each Groupon sale. It also brought in many new customers.

“That’s what we wanted — to have as many people find us as possible,” he says.

Now Boyd’s Tire is about to do a “Playpon” for a spring car care packages.

“It’s a lot like Groupon, but they donate a portion of your sales to whatever local school you choose,” he says. “That’s a catchy way of trying to give back some of the revenue and then make everyone look good in the deal. Plus, we want to help schools out anyway.”

Boyd says Playpon is an excellent way to promote the businesses on a local community level. Playpon dedicates 15% of every sale to local schools and local non-profits. The schools win, Boyd’s Tire shops win, and most importantly, the consumer wins.

“Being involved in the local schools follows our philosophy of being involved in our communities,” Boyd explains. “Each store manager is well aware that if there is any need or request for any support for schools, local charities or if the football team needs sponsorship, we do it as much as we possibly can. People in our communities know it, and we get recognition.”

Boyd says he’s now looking into conducting free car care clinics to promote seasonal maintenance. “It fits into our philosophy of community involvement because it’s for the community, it’s free and it brings in business for us.”

TCS SIGNS UP 12 NEW DEALERS FOR TC-TREAD TRACK RETREADING SOFTWARE, INTEGRATES WITH OTHER POS SYSTEMS

Thursday, March 1st, 2012

(Cookeville, TN, March 1, 2012)  -  TCS Technologies, software and web applications provider for the tire, automotive, and retread industry announces 12 retreading facilities have signed up for its TC-Tread Track retreading software package, among them are the entire AcuTread Alliance Group including Sumerel Tire Service, Wonderland Tire, Central Tire, Day & Night Tire, and Waco Tire.  Other dealers committed include, Quality Tire and Jewell Tire Retreading.  Due to the number of dealers who want to fast track the switch to TCS, and the complexity of a software system changeover, TCS also announces it has built TC-Tread Track to be able to integrate with other POS systems.  This is a huge benefit to those retreaders who need to change retreading software quickly without forcing them to move other parts of their business systems.  The rapid development of this next generation product and the team TCS has assembled to implement the system into current operations has captured the interest of the industry.  Among the items sparking the most interest are new fleet management features and mobile benefits not available to retreaders who work with older technology.

Gary Ingber, original developer of the industry-leading Open Road Technologies (ORT) retread software and current lead consultant of the TC-Tread Track package, stated, “If you want a fresh and current complete system to manage your process with unbelievable power and flexibility, then you need to get on board with this package.  This is not some 1980’s technology resurrected in the hopes of taking advantage of the changes occurring in the retreading industry.  TC-Tread Track will be the benchmark for the next 30 years all others will be compared to.”

“The thing I like about TCS and TC-Tread Track is their ability to work with other legacy systems in order to simplify the implementation process,“ says Tim Loden, owner of Advantage ID and original partner in ORT.  “When you see their complete package, believe me, you will want the whole thing.  But to allow tire dealers to implement in steps is huge, and this really shows how TCS is looking out for the dealer’s best interest.”

Bob Majewski, President of the AcuTread Alliance Group said, “I am energized about TC-Tread Track and what it will do for our business, and the industry as a whole.  It will be great for independent retreaders to finally have reports they can take to the fleets that really show usable information that makes a difference. “

For more information about TCS and its TC-Tread Track Retreading Software, dealers should contact TCS at 888-449-8473 or email sales@tcstire.com.

About TCS Technologies:

Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, and support and consulting services to tire companies across the US and Canada. TCS has built a product base which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business.  TCS has tools unmatched in the industry, and customization within each of its products to cater to the way tire dealers and retreaders do business. TCS’s home office is located outside Nashville, TN with a second location in Salt Lake City, UT.

CONTACT:

TCS Technologies
888-449-8473
sales@tcstire.com
http://www.tcstire.com

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