Archive for February, 2012

TCS Partners with ITDG to Launch ITDG Online

Wednesday, February 22nd, 2012

ITDG

TCS congratulates the ITDG group on the launch of ITDG Online.  From concept, to design, to build, to Beta, to launch, ITDG has proven to be an innovative, forward thinking TCS partner.    This intranet is what ITDG calls a “game changer” and the technology behind ITDG Online is the backbone of data integration.   TCS looks forward to the growth of this technology and the group’s next step with ITDG Online.

ITDG Press Release 2-21-2012:

“The Independent Tire Dealers Group, LLC (ITDG) has launched a new ITDG Online intranet program allowing their members to access inventories of select members in different geographies across the country and order tires at the same time.”

Edward Long, vice president of sales and marketing of the Independent Tire Dealers Group stated that this new online tool and initiative will help the group capture additional purchases that are currently made from suppliers outside of the ITDG program. Current ITDG supplier purchases will grow concurrently with incremental throughput at additional ITDG member locations.

Edward Long, vice president of sales and marketing stated, “Over the past nine years, ITDG has succeeded in growing purchases through current members, adding new members as well as adding new vendor programs resulting in continued top line and bottom line growth for the group year over year. Our challenge is to continue this trend with a similar strategy to increase in-house share at existing locations by reducing member purchases from non-participating suppliers and continue to grow membership with value added programs for the independent tire dealer. We have also taken steps to tighten up our supply programs to help group members focus more purchases to those suppliers with national reach and scope.”

ITDG Online has been a collaborative member effort that began over a year ago and was lead by ITDG member and stockholder Clayton Miller at Mainstreet Tire USA in Colorado Springs, CO. Mr. Miller worked closely with ITDG members and the software development company to create a straight forward online program that is easy to use and understand. The program includes free local delivery when purchasing from a priority warehouse located in a member’s general area. ITDG Online will also calculate freight rates via FedEx Ground on small quantities and also calculate freight for LTL loads for larger quantities – all with a simple click of your computer mouse.

Clayton Miller, owner of Mainstreet Tire USA remarked “ITDG online gives me more ways to communicate and work with my fellow members and grow my purchases through the group. It means added volume-bonus and dividends at the end of the year for the members and also helps us become even more important to our suppliers with the ability to touch more ITDG members. Everybody wins in this scenario.”

ITDG began using the online software by beta testing with a few members last year and introduced the program to all members in the past few weeks.

“ITDG Online gives our members another option for buying two or four tires at a time inside the group regardless of their geography….” says Long…..“and we already have members buying larger quantities that would have escaped the group last year. We have just begun to cultivate these capabilities that have been in the marketplace for many years. Our members are familiar with these types of programs; and coupled with the historical advantages of the ITDG program – our opportunities are boundless.”

The Independent Tire Dealers Group currently represents over 350 independent tire and auto service locations in 27 states

TCS TECHNOLOGIES LAUNCHES SMARTPHONE/TABLET OPTIMIZED RETAIL WEBSITES

Wednesday, February 22nd, 2012

(Cookeville, TN, February 22, 2012)

tcs-tire-company-mobileTCS Technologies, software and technology provider for the tire, automotive, and retread industry, announces the launch of mobile versions of their client’s retail websites and web applications; allowing easy access to the dealer’s website from a smartphone or tablet device.  These mobile sites incorporate the main site’s content, yet emphasize the “go to” features consumers are accessing when surfing from their smartphone.

TCS decided to produce the mobile sites after research uncovered large numbers of tire and service consumers regularly use a mobile device to research local information about dealers, discount/savings opportunities and tire and service information in general.  “We have closely watched the rapid growth of smartphone users accessing our dealer’s websites.  On average 13% of visits to our retail tire and service websites are coming from a mobile device, with many sites topping out at 20-24%.” stated Marek Cerny, Product Manager of TCS’s retail web applications.  In a recent study by Neilsen, as of Q4 2011, 46% of US mobile consumers had smartphones, and that figure is growing quickly. Mr. Cerny continued, “As we follow tire and consumer behavior on our sites we find the results in line with other industries who report consumers are mostly using a smartphone to find local information about the dealer, or in response to a local ad or promotion.”

TCS’s mobile optimized sites are automated, yet give the dealer control over the content presented on the mobile version of their website.  Dealers were asking for control to be able to present special marketing messages to consumers like, “Use your mobile device to present one of the savings listed below.”  However, they also wanted the content from the website to auto-populate to their mobile optimized site.  TCS mobile sites provide both automated and dealer generated content delivery to each smartphone friendly web page.

TCS CEO Barry Reese remarked, “The addition of mobile enabled sites is all part of TCS’s ongoing commitment to providing a total technology solution to tire and automotive services dealers; equipping them with every tool needed to drive more sales and provide superior customer service.  With all research indicating the trend with smartphones is rapidly growing, we are committed to investing in our technologies to provide our customers every resource needed to be superior to their competition.”

TCS’s existing mobile optimized sites include a quote request form, a locations page with one-touch contact to the location, including mapping to the location, an auto populated promotions page, a services page, a contact form and a page highlighting the products carried by the dealer.  Dealers who sell tires online will also find a mobile friendly shopping cart feature to help drive complete tire sales from a smartphone.   To access one of the TCS mobile optimized sites, visit www.boydstire.com from a smartphone or tablet.  Interested dealers should contact TCS at their website www.tcstire.com or 888-449-8473.

About TCS Technologies:

Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, support and consulting services to tire companies across the US and Canada. TCS has built a product base which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business.  TCS has tools unmatched in the industry, and customization within each of its products to cater to the way tire and service dealers do business. TCS’s home office is located outside Nashville, TN with a second location in Salt Lake City, UT.

CONTACT:

TCS Technologies
888-449-8473
sales@tcstire.com
http://www.tcstire.com

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Social Media Marketing for Tire Companies

Wednesday, February 8th, 2012

social-media-marketing-tire-companiesA long time ago, in a galaxy far, far away…

Tire companies used phone books and flyers around town to bring customers into their local tire stores. They used radio announcements, pop-up ads on websites, direct mailers, and more!

Well guess what… if you’re interested in bringing your tire company to the next level; you have to become a social machine!  Now we’re not talking about the kind of machines you use in your shops to change tires, we’re talking about the machine you envision your company being.

Think of the Internet as just one BIG social network. There are literally millions of websites out there that allow all the millions of people online, to share their experiences, their stories, their thoughts, images, complaints, reviews, and more. Wouldn’t it be nice to have all those millions of people start sharing things about your tire company?

Of course the answer is YES! We all want to sell more tires and bring in more vehicles to service, but there is a right way to do it, and a wrong way. We’re here to show you the right way to utilize social media and sharing to bring potential customers to your website, and into your door.

Social Media Marketing is a well known term nowadays, and there are hundreds of websites that online marketers use to share information about a tire store. Things like promoting an auto repair service, tire coupons and even giveaways. The problem most business owners don’t seem to understand, is advertising a business is not like how it used to be. We don’t go onto Twitter and let the world know your company has a bunch of Goodyear Tires in stock. We go onto Twitter and let the world know that you’re the owner, and you just had a delivery of Goodyear Tires unloaded at your store.

People want to know what your doing, who you are, things that are happening, events, and ideas. Not that your tires are on sale. So to help everyone out, the marketing team over at TCS (Tire Company Solutions) has put together a fun whiteboard image explaining a few tips on how to properly post or share on a few socially oriented websites.

Check out the Social Media for Tire Companies whiteboard experience!

social-media-for-tire-companies

Tire Company Solutions is well known for providing social media marketing and SEO services to the auto industry. Give us a call at 888-449-8473 to discuss opportunities for your company or visit our website at www.TCStire.com