Archive for August, 2010

First Impressions Are Lasting Impressions (Volume V)

Monday, August 30th, 2010


One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct them to your website. It is important to have an easy to remember web address since they are not always able to stop and write it down.

Another benefit of advertising your tire business on the radio is your tire dealership can become comparable to larger competitor’s ads, since there is no cost of competing visually with them, such as with television ads.

To be continued…

Give me a Break!

Wednesday, August 18th, 2010

We all have those days at work when we stop and wonder what the heck we’re doing, if we’re doing it well, and why are we doing it anyway.

It is these times when you need to take a break!

Taking a break is one way to release the pressure and get back in it. Some companies even provide game rooms where you can play darts, ping pong or just sit out at the picnic table and do a crossword puzzle.

Does this encourage people to slack off?

I don’t think so. It lets the employees know that the company understands that we are not robots and that we do better quality work when we have breaks. It also encourages team building and can be sold to new employees as a benefit to work here.  If your company doesn’t provide such a thing, maybe you can plan to spend some time taking a walk — even a half hour — or just take the time to crack a few jokes with your coworkers, this is a favorite of ours at TCS; anything to get you out of the world you’re in…If just for a little while.

Hesitant of Social Media?

Monday, August 16th, 2010

Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off.  The good news is, this medium of marketing is very well accepted by consumers.  Now there is a truly viable way to interact socially with your buyers outside of them coming into the store;  and consumers are more motivated than ever to share their experiences.  With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value your customers by joining the conversation and making it right.

So, good service + good social media feedback = more customers

To learn more about steps to ensure a positive experience with social media, read the following article published by Modern Tire Dealer:

TCS’s very own Bethany Paschal wins TTDA 2010 Scholarship

Tuesday, August 10th, 2010

This weekend at the Tennessee Tire Dealers Association’s annual convention and tradeshow held at the Nashville Downtown Hilton, TCS’s very own Bethany Paschal was one of two recipients of the 2010 TTDA Scholarship. Bethany is the daughter of Glenn Paschal, senior programmer at TCS.

bethanyGraduating with a 3.88 GPA and ranked 4th in her class at Monterey High, Bethany plans to attend Tennessee Tech University this fall and has declared premed as her major. Honors, AP and College Placement courses were just a small piece of Bethany’s vita while attending Monterey High. She also participated in some capacity over the last 3 years in over 21 volunteer/non for profit organizations, 11 school clubs and organizations and was a rock star basketball player.

The Wendy’s High School Heisman award was one among many athletic achievements Bethany received in her tenure at Monterey High. Many part time jobs were also a piece of the busy schedule of this stellar high school student. Whew! I am exhausted just thinking about that schedule! TCS is thrilled for Bethany and Glenn to receive this award and we look forward to hearing of her continued success as she pursues the first year of many to come as a premed student! Congratulations Bethany!