Archive for May, 2010

First Impressions Are Lasting Impressions (Volume IV)

Friday, May 28th, 2010

NEWSPAPER ADS

Obviously, newspapers are not considered to be nearly as important as they once were, especially when compared to television, and the internet.  There has also been an increase in the number of weeklies and tabloids, some of which are provided free to the public.

A major drawback of newspapers is your ad can be lost, or be so obscure, it may not even be noticed by most readers.  An ad large enough to attract attention may prove quite costly, especially since most readers limit their reading to specific sections, and have time constraints which prevent them from reading each and every page in its entirety.  Other publications, including automotive, are available on a weekly or monthly basis, and may give you more ‘bang-for-your-buck’.

Regardless of the circulation claimed by the various publishers, there is still no guarantee you will receive the attention you desire through these printed media.  Results are also extremely difficult to measure.  One may more advantageously invest in advertising which is more ‘in-your-face’.  We will discuss how to get to the ‘in-your-face’ marketing in our next installment.

To be continued…

Love Can Build a Bridge – But can it sell tires?

Friday, May 21st, 2010

Wynona_Dunlop_and_KyleDid anyone see Wynona selling tires on the CBS show “I Get That A Lot”?  This week Wynona appeared as a tire salesman to 25 or so customers at Dunlap and Kyle’s Columbia, TN, Gateway Tire location. Columbia resident Lee Hooks entered the store to see about getting a leak fixed, “My initial reaction was ‘Wow, this lady has really red hair, and she has a lot of makeup on to be working at a tire store,’” stated Hooks. “I told her I had a slow leak and she tried to sell me four new tires,” stated Hooks.  You go girl!  Teach us how it is done.  To see more on the show which recently aired, visit:

http://www.cbs.com/specials/i_get_that_a_lot/video/index.php?pid=ZhsDJVUic31_eZqrOLDRC7MydNj7r7bV&vs=Default&play=true

The Hunt Stops Here

Wednesday, May 19th, 2010

Network-tires-250TCS customer, Network Tire Inc., based in Chalfont, PA has just launched TireHunter.com – a website to assist tire retailers, wholesalers and consumers in finding those hard to find tires.  By filling out a simple web form with the details of the hard to find tire, TireHunter.com does all the work for you.  Not only does it locate the tire, it also ships directly to your location.  Congratulations to Andy and Lisa for a successful launch and a much needed creative solution for the industry!  To read the full article, click here:  http://www.tirehunter.com/TireHunter%20PR.pdf

First Impressions Are Lasting Impressions (Volume III)

Friday, May 14th, 2010

CIRCULARS

The use of circulars can provide a relatively inexpensive medium to promote your business.  They are sometimes referred to as flyers, inserts, stuffers, and door-hangers.  As a rule, they are utilized when targeting a specific group or geographical area.

When targeting a specific group, a circular can be placed at a location frequented by people who may be in need of your products and/or services.  Often, that may even be another business in a related field.  The use of flyers works especially well for promotions and special occasions.  In this respect, they are usually placed as inserts in a variety of publications.  If any of your shops are located in or near residential areas, door-hangers may also be a consideration since consumers like to shop within a certain radius of their home.  The inclusion of a coupon on any of the above provides additional incentive.

The appropriate use of circulars is an excellent way to elaborate on your businesses unique products and services.  They offer an ideal opportunity for creativity and expression.

To be continued…