Archive for December, 2009

Be Prepared This Season – How to Handle an Upset Customer

Wednesday, December 9th, 2009

The holiday season is upon us and there is no more important time to prepare your employees to handle any situation that may arise. Customers are a bit more stressed this time of year and can be especially reactive to a bad customer service experience. You cannot do enough to plan ahead and prepare your employees to prevent a situation before it starts.

There is an enormous pool of information to pull from out there but one has stuck with me from my years in college is a book by Dr. Stephen R. Covey, titled “7 Habits of Highly Effective People”. The book has several chapters and leads you through each of the 7 habits.  However the resounding theme of the book is we need to strive to be proactive and not reactive. This is true in almost all situations of life and especially with an upset customer.  When I was in the industry as a service advisor at a Ford dealership, I found that my customers were not always happy about bringing their vehicles in to get service.  During this time of year it just meant one more thing to add to the list of to-dos.  But what I found is that if I would just do the simple thing of wearing a smile on my face it would go far to change my customers’ perspective.

When we have an upset customer and they start in on us, our human nature is to push back.  What we need to realize is that we are all in the customer service business, no matter what title or job role we serve.  The first rule in my book of customer service is to let the customers’ negative comments just roll off my back, like water on a ducks back.  Your customers’ negative comments are not personal, however if we react to our customers’ behavior the situation will escalate.  However if we are proactive in taking care of their issue, statistics show that we hold a better chance of retaining that customer for life.

The Increasing Influence of the Customer Experience and the Internet

Tuesday, December 1st, 2009

The internet is continuously making it easier to both access, and promulgate information.  The costs of communicating and sharing one’s ideas, thoughts, feelings, opinions, and experiences have never been lower; all that’s required is desire, a computer, and an internet connection.  And with further advances in communication technology, this trend is only likely to continue. 

The good news is that it’s easier for your customers to share their opinions about your business, products, and services with others than ever before.  A happy customer is not only likely to be a repeat customer, but if happy enough, they’ll probably tell others, and generate new business for you in the process. 

The bad news is an unhappy customer will likely not return, but they can (and if unhappy enough, WILL) share their experience with others, and in doing so, either persuade current customers to stop giving you their business, or convince people that have never patronized your business, to never start.

To illustrate this, here’s a video found on YouTube; it’s about an incident which in the past, perhaps only a handful of people would’ve known about, but due to the internet and social media, already more than 6,000,000+ do:

Youtube – United Breaks Guitars