Archive for September, 2009

Twitter, Facebook, Blogging- Is it right for my tire business?

Tuesday, September 29th, 2009

Online social marketing is the newest tool to not only get more customers but to interact with them. It includes such things as blogging, social networking sites like Facebook, Twitter, LinkedIn etc. The list is endless.

Businesses are realizing that social networking is not just a fad but the way to communicate with their customers today and in the future. Many companies in the industry have already recognized the need to be part of this growing network. The time is now to start building your networks and communicating with your customers.

Coming Soon: Free Do It Yourself Guide to Social Media Marketing

Check out these articles from 


Thursday, September 24th, 2009

It is critical to know what keywords work especially when using pay-per-click (PPC) advertising. You must do your homework and remember there are many tools out there for researching keywords and setting up web analytics on your site that are indispensable.

Check out Using Google Analytics To Identify Performing Keywords

SEMA Webinar on Website Design Basics

Wednesday, September 23rd, 2009

At TCS we make it vitally important that we keep our team and our clients up-to-date on industry news and business management practices. We have a stack 2 feet high of all the industry magazines like Tire Review that I am always resourcing.

This is why I am happy that tomorrow I will be attending one of SEMA’s educational webinars that is dedicated to website design. Being a website expert the information will not be new to me; however, I am looking forward to it so that I can share the information they discuss with our clients.

I will post a recap of what I learn after the webinar, and I encourage any SEMA attendees to sign up to get the information first hand.

How To: Add your email account to Outlook

Friday, September 18th, 2009

You can setup a POP account in any email client such as Outlook or Thunderbird.  Following are the settings you need to use to do so:

  • Incoming Mail Server:
  • Outgoing Mail Server:
  • Username: your email address (e.g.
  • Password: use the password you setup when creating your account

Authentication is required so on the E-mail Accounts page, click “More Setting” to open the “Internet E-mail Settings” window.  Click on the “Outgoing Server” tab and check the box for “My outgoing server (SMTP) requires authentication”.  Click OK and finish the setup.

Here is a PDF with screenshots of the setup in Outlook.